It’s no secret that everyone who works in radio likes to imbibe. To honour this unique quality, my radio station came out with a limited-run beer. Brewed by Great Lakes Brewery, the In-Depth IPA (draught and can) sold out in bars and at the GLB beer store in under two weeks.
I designed the logo for label, a slight variation on the station’s logo. While I had my boss’ blessing (and orders), I heard that corporate was not very happy.
Below are a few of the variations I came up with: